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Indian craft beer brand Bira 91 has forayed into the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale.
The launch comes shortly after the introduction of ‘Hill Station’ Hard Cider Ale and is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young consumers.
With the lines between different types of beverages also blurring, Bira 91’s ‘Grizly’ Hard Seltzer Ale brings consumers the best of bespoke cocktails, wine, and beer – in one single can. Offering an all-natural, low-sugar option that is tailor made for mindful consumers, this blend is crafted by master mixologists, who have taken inspiration from classic cocktails to deliver an unparalleled drinking experience, the company further said.
Bira91 says Grizly Hard Seltzer Ales are all-natural, low sugar, drinks that infuse finest herbs and fruits that nature has an offer with alcohol. Available in three flavours-Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary, these seltzers have been masterfully twisted by expert mixologists and are highly sessionable
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SOURCE: BUSINESSLINE
