Nykaa is a premier online wellness and beauty destination that has gained immense popularity in India. The brand offers a wide range of beauty and wellness products, including skincare, cosmetics, fragrances, haircare, luxury, wellness products, bath and body, and more. In this article, we will take a deep dive into the business of Nykaa, including the journey of the owner, launch period, running tenure, and brand ambassadors.
Journey of the Owner and How They Started
Nykaa was founded in 2012 by Falguni Nayar, a former managing director of Kotak Mahindra Capital Company. Falguni Nayar is a graduate of IIM Ahmedabad and has worked with several companies, including Kotak Mahindra, where she served as the managing director. She left her high-paying job to start Nykaa, which was a bold move at the time.
Falguni Nayar started Nykaa with a vision to create a one-stop shop for all beauty and wellness products. She wanted to provide Indian women with a platform where they could find authentic beauty products from top brands. Nykaa started as an online-only platform, but it later expanded to an omnichannel model in 2015, where it started selling most fashion products.
Launch Period
Nykaa was launched in 2012 as an online-only platform. The company started with a small team of 20 people and a limited range of products.
However, the company quickly gained popularity due to its focus on providing authentic beauty products from top brands. Nykaa’s launch period was marked by its commitment to providing a seamless shopping experience to its customers.
Running Tenure
Nykaa has been running successfully for over a decade now. The company has expanded its product range and has become a one-stop-shop for all beauty and wellness products. Nykaa has also expanded its reach by adopting an omnichannel model, which has helped the company reach a wider audience.
The company has also launched several innovative features, such as Nykaa Network, an interactive beauty platform, and Nykaa TV, a YouTube channel that hosts a variety of tutorials.
Brand Ambassadors
Nykaa has collaborated with several celebrities and influencers as brand ambassadors to promote its products. Some of the notable brand ambassadors of Nykaa include:
– Janhvi Kapoor: Bollywood actress Janhvi Kapoor was appointed as the brand ambassador of Nykaa in 2018. She has been featured in several Nykaa campaigns and has promoted the brand on her social media handles.
– Disha Patani: Actress Disha Patani was appointed as the brand ambassador of Nykaa in 2020. She has been featured in several Nykaa campaigns and has promoted the brand on her social media handles.
– Kareena Kapoor Khan: Bollywood actress Kareena Kapoor Khan was appointed as the brand ambassador of Nykaa in 2021. She has been featured in several Nykaa campaigns and has promoted the brand on her social media handles.
Conclusion
Nykaa has become a preferred destination and a market leader for online wellness and beauty products in India. The company has come a long way since its launch in 2012 and has expanded its product range and reach.
Nykaa’s success can be attributed to its commitment to providing authentic beauty products from top brands and its focus on providing a seamless shopping experience to its customers.