Bira 91, the leading Indian craft beer brand, has announced its latest offering to coincide with the ongoing Indian Premier League (IPL) season. The company has launched limited-edition beers and merchandise inspired by two popular IPL teams – Mumbai Indians and Delhi Capitals.

This move highlights Bira 91‘s commitment to providing customers with innovative and exciting experiences.

The limited-edition beers come in stylish cans with the team logos and colors, providing fans with a unique way to support their favorite teams.

The merchandise, on the other hand, includes T-shirts, caps, and other accessories that showcase the team spirit of the Mumbai Indians and Delhi Capitals.

The collaboration with two IPL teams is a significant milestone for Bira 91, reflecting the brand’s growing presence in the Indian market.

With the IPL being one of the most-watched sports leagues in the world, this partnership is expected to generate a lot of interest among cricket fans and beer enthusiasts alike.

According to Ankur Jain, the founder and CEO of Bira 91, the collaboration with Mumbai Indians and Delhi Capitals is an exciting opportunity to connect with fans and create a unique brand experience.

Jain further stated that Bira 91 is committed to bringing new and innovative ideas to its customers, and the limited-edition beers and merchandise are an excellent example of this commitment.

The launch of the limited-edition beers and merchandise also comes at a time when the demand for craft beer is on the rise in India. Bira 91 has been at the forefront of this trend, with its innovative flavors and unique branding. The company’s continued focus on creating new and exciting experiences for its customers is expected to further boost its popularity in the Indian market.

Conclusion

Bira 91’s collaboration with Mumbai Indians and Delhi Capitals is an exciting development for cricket and beer enthusiasts in India.

The limited-edition beers and merchandise offer a unique way for fans to show their support for their favorite IPL teams while enjoying the distinctive flavors of Bira 91’s craft beer.

This move also highlights the company’s commitment to innovation and customer experience, which is expected to fuel its growth in the Indian market.

BIRA 91 share price as of 27/04/2023 is Rs 720. Get regular updates on BIRA91 share Price , unlisted shares only on Bharat Invest. 

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